A glimpse at Nissan's future EV SUV - The Ariya Conept | Norton Way Nissan

A glimpse at Nissan's future EV SUV - The Ariya Conept

"The Ariya Concept is not a concept car designed from far off ideas, but rather a car that embodies Nissan Intelligent Mobility at its core and highlights a promise of an entirely new driving experience on the horizon.” The words of Yasuhiro Yamauchi of Nissan Motor co.

In October of 2019 at the 46th Tokyo Motor Show, Nissan unveiled the Ariya Concept, an AWD electric crossover with award-winning driver assistance technology and striking visuals, this sleek electric SUV represents the dawning of an entirely new design direction for Nissan.

The Nissan Ariya is a concept all-electric SUV designed around a single horizon line, with sleek wide front fenders, super-thin LED headlights, as well as a front 'shield' (replacing a traditional grille) emblazoned with an illuminated Nissan emblem. This departure from traditional SUV body design encapsulates Nissan's Intelligent Mobility ideals, and its vision for the future of personal driving: reducing harmful emissions and accidents through electrification and adaptive vehicle intelligence.

Combining advanced Nissan electric-vehicle technology with a level of seamless human-machine interface connectivity, the Nissan Ariya Concept promises an entirely new driving experience. Featuring the latest version of Nissan's award-winning driver assistance system - ProPILOT 2.0, the concept EV SUV combines navigated highway driving with hands-off single-lane driving capabilities. Built with a high-performance, 100% electric drive system, the Ariya also delivers balanced, predictable power to all four wheels, equal to or better than many premium sports cars.

In keeping with the Japanese notion of beauty in subtlety, the Ariya Concept interior visuals reflect a timeless, modest sensibility. A traditional 'Kumiko' pattern adorns the door trims and footwells, while copper accents provide warm illumination and a futuristic quality. Intuitive technology - including a Virtual Personal Assistant and Smart Route Planner - allows the concept EV crossover to fit seamlessly into the driver’s daily life, on-board and off-board, providing the freedom and enjoyment of mobility anytime and anywhere.